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SLIMED!

An Oral History of Nickelodeon's Golden Age

 

written by Mathew Klickstein

foreword by Marc Summers

(Penguin Random House, 2013)

5th Anniversary Edition: May 7, 2019

with new intro by Nick Arcade's Phil Moore

ABOUT SLIMED!

SLIMED! An Oral History of Nickelodeon’s Golden Age tells the surprisingly complex, wonderfully nostalgic, and impressively compelling story of how Nickelodeon — the First Kids’ Network — began as a DIY startup in the late 70s, and forged ahead through the early eighties with a tiny band of young artists and filmmakers who would go on to change everything about cable television, television in general, animation, and children’s entertainment, proving just what can be done if the indie spirit is kept alive in the corporate world. 

 

Get the real back story about all of your favorite Golden Age Nick shows: Everything from such classics as You Can’t Do That On Television, Out of Control and Double Dare to early 90s faves like The Adventures of Pete & Pete, the original three Nicktoons, Clarissa Explains It All and more …

 

All from those who made it happen! 

(5th Anniversary Edition includes tweaks/updates, autograph pages and a new introduction by Nick Arcade's Phil Moore.)

"Top Four Tell-All Books"

       -- Entertainment Weekly

"Top 10 Social Science books"

       -- Publishers Weekly

"Year's Best Books About Movies & TV"

       -- Parade Magazine

Mathew Klickstein with Doug's Fred Newman and Dan Sawyer, along with Nick Arcade's Phil Moore
Mathew Klickstein featured in Demi Lovato's "Child Star" documentary (2024)

As seen on Jeopardy!

Show #8639

air date May 12, 2022

category: Subtitled Nonfiction

$200

Jeopardy featuring SLMED! by Mathew Klickstein

PRESS

and other nostalgic notations

Sports Illustrated features SLIMED! written by Mathew Klickstein, Matt Klickstein

Sports Illustrated

Mathew Klickstein, the author of Slimed!, an excellent oral history of the early days of Nickelodeon, posits that we love slime because it ties into humor researcher Peter McGraw’s idea of “benign violation,” other examples of which include play-fighting and tickling—stimuli that might present a threat but are, at their core, safe and even exciting when done right.

Showbiz CheatSheet features SLIMED! written by Mathew Klickstein

Showbiz CheatSheet

If you grew up watching Nickelodeon, you might wonder what the green stuff is made of. Now, we finally have an answer to what exactly is in the Nickelodeon slime recipe. As it turns out, there’s more than one way to make the stuff.

History of the 90s Podcast features SLIMED! written by Mathew Klickstein

History of the 90s Podcast

During its golden years, Nickelodeon not only had over 50 per cent of the kid audience share, but it was also one of the most profitable cable networks out there ...

Parade Magazine features SLIMED! written by Mathew Klickstein

Parade Magazine

If you’re a child of the 1980s, chances are good that you’re already quite familiar with some of Nickelodeon’s classic TV programming [and] SLIMED! does a wonderful job of reliving those times through interviews, photos, and assorted behind-the-scenes details...

The Atlantic features SLIMED! written by Mathew Klickstein

The Atlantic

The channel’s rise to prominence was actually a major breakthrough in children’s entertainment, as Klickstein illustrates through interviews with more than 200 insiders ...

Kirkus Reviews features SLIMED! written by Mathew Klickstein

Kirkus Reviews

While this is a book you can fit in your purse, and while the cover is a happy mixture of the classic Nickelodeon lime green and bright orange, it’s filled with a lot more than nostalgia...

The Hollywood Reporter features SLIMED! written by Mathew Klickstein

The Hollywood Reporter

Ever wonder what slime was made out of? If the thought has crossed your mind, SLIMED!: An Oral History of Nickelodeon’s Golden Age is for you ...

Publishers Weekly features SLIMED! written by Mathew Klickstein

Publishers Weekly

And two books remind us that culture isn’t all serious business—sometimes it’s just good fun. From Plume comes SLIMED! An Oral History of Nickelodeon’s Golden Age by Mathew Klickstein, an oral history of TV network ...

New York Magazine features SLIMED! written by Mathew Klickstein

New York Magazine

Double Dare gets its moment in the nostalgia spotlight ...

Entertainment Weekly features SLIMED! written by Mathew Klickstein

Entertainment Weekly

What was Amanda Bynes like before this year’s headlines? Klickstein provides a bracing oral history of Nickelodeon in the 1990s, the era of shows like Ren & Stimpy and Clarissa Explains It All ...

The Washington Post features SLIMED! written by Mathew Klickstein

The Washington Post

Now for the grossest and undeniably best part of the show, the slime. It is reportedly made of some combination of green food coloring, cream of wheat, baby shampoo and jello ...

Bustle features SLIMED! written by Mathew Klickstein

Bustle

2017 has been a big year for '90s kids. ... And in between binge watching all those television revivals and listening to all of those old albums, why not pick up a few books that will give you the same feels?...

Newsday features SLIMED! written by Mathew Klickstein

Newsday

Now the cable network's golden age is re-examined in Mathew Klickstein's new book, "Slimed!" (Plume), which features dozens of interviews with the creative forces and performers behind classic Nick shows, from "Double Dare" to "Ren and Stimpy."...

Mental Floss features SLIMED! written by Mathew Klickstein

Mental Floss

Whether you preferred the drama of Hey Dude, the postmodern sensibility of Clarissa Explains It All, or the gross-out humor of Ren & Stimpy, if you were a kid in the '90s, there's a good chance your favorite TV channel was Nickelodeon ...

The Village Voice features SLIMED! written by Mathew Klickstein

The Village Voice

For those who’d prefer to remember their childhoods happily, Mathew Klickstein offers nostalgic millennials a happy place to return to ...

Elle Magazine features SLIMED! written by Mathew Klickstein

Elle Magazine

Inside, though, my tweenage self was unabashedly ecstatic: I was heading to the 92nd Street Y in NYC for the fly-your-fun-flag event celebrating Mathew Klickstein's new book, SLIMED! ...

Fox News features SLIMED! written by Mathew Klickstein

Fox News

'Double Dare' host Marc Summers opens up about Nickelodeon's 'golden age'...

WIBX Radio features SLIMED! written by Mathew Klickstein

WIBX Radio

Mathew Klickstein talks new book, the history of Nickelodeon and The Simpsons ...

Vulture features SLIMED! written by Mathew Klickstein

Vulture

Matt describes why Pete and Pete isn't absurd, gets deep into the philosophy of Nickelodeon, and drops some serious Nick knowledge...

Nicki Swift features SLIMED! written by Mathew Klickstein

Nicki Swift

The horror show vet spoke to The Globe and Mail about how Nickelodeon helped pave his future success ...

The Denver Post features SLIMED! written by Mathew Klickstein

The Denver Post

"Nickelodeon actually started more than 30 years ago as a ‘green-vegetables’ educational channel that was used to sell the Movie Channel. But they got rid of that reputation because it almost ruined them,” said Mathew Klickstein ...

NY Daily News features SLIMED! written by Mathew Klickstein

NY Daily News

The green slime doused over heads on “You Can’t Do That on Television” was not as gross as you may have thought ...

Seventeen Magazine features SLIMED! written by Mathew Klickstein

Seventeen Magazine

While this book isn't only about slime, it is a great go-to for anyone who loves Nickelodeon ...

Toronto Star features SLIMED! written by Mathew Klickstein

Toronto Star

You Can’t Do That on Television, produced at Ottawa’s CJOH studios, became a worldwide hit that helped launch the youth-oriented Nickelodeon network in the U.S. ...

Colorado Daily features SLIMED! written by Mathew Klickstein

Colorado Daily

Whether you were a fan of "Ren and Stimpy" gross-out jokes or loved watching people get slimed on "You Can't Do That on Television," chances are good that if you had a television as a kid, you grew up watching Nickelodeon ...

The Atlantic features SLIMED! written by Mathew Klickstein

The Atlantic

Weren’t the Disney Channel and Nickelodeon once opposing brands—the former a squeaky-clean twinkle factory, the latter more splattery and indie-spirited—battling for the eyeballs of America’s children? Yes, they were ...

The Verge features SLIMED! written by Mathew Klickstein

The Verge

A scene from You Can’t Do That on Television, one of the network’s earliest shows, featured a young actor who was supposed to pull a chain and get a bucket of what looked like sewage dumped on his head. The producer stopped short of using actual human waste, but not by much...

Slate features SLIMED! written by Mathew Klickstein

Slate

They hadn’t yet worked out a recipe, so the original sliming entailed a bucket of real-life, moldy food slop, onto a child’s head. (“It made people’s eyes water on set, it smelled so terrible,” Klickstein says.) ...

Exquisite Podcast features SLIMED! written by Mathew Klickstein

Exquisite Podcast Radio Network

Listen to the full episode here.

Today features SLIMED! written by Mathew Klickstein

Today

Older cartoons aren’t the only sort that have experienced jittery network or studio censorship ...

Notes From The Conquistadork features SLIMED! written by Mathew Klickstein

Notes From The Conquistadork

More than just telling the stories as they objectively happened, Mr. Klickstein interviewed the people who made Nickelodeon possible: from actors to writers to animators, directors and producers ...

Good Books & Good Wine features SLIMED! written by Mathew Klickstein

Good Books & Good Wine

If you’ve always wanted an orange couch and would totally spend Saturday nights watching Snick, you need to listen to SLIMED!: An Oral History Of Nickelodeon’s Golden Age...

OK! Magazine features SLIMED! written by Mathew Klickstein

OK! Magazine

You’ve watched Nickelodeon at some point in your childhood, right? If you were a conscious child in the 1980s and early 1990s, you are probably aware of the “golden age” of the network, as detailed in an awesome new book ...

WIRED features SLIMED! written by Mathew Klickstein

WIRED

As the naysayers noted, the practice of breaking the fourth wall to directly address viewers was practically by the time Nickelodeon came around, used as it was in such popular series as Mister Rogers’ Neighborhood and Sesame Street...

Illogical Contraption features SLIMED! written by Mathew Klickstein

Illogical Contraption

Author Mathew Klickstein calls in to talk his new book, Slimed! An Oral History Of Nickelodeon’s Golden Age! ...

The Jeff Rubin Show features SLIMED! written by Mathew Klickstein

The Jeff Rubin Show

“Nickelodeon is the second or third cable channel ever invented. It was a true experiment, they used it as something called narrowcasting instead of broadcasting. Suddenly they said “what about a channel just for kids?” ...

Flavor Wire features SLIMED! written by Mathew Klickstein

Flavor Wire

Usually anti-authoritarian, always funny, and tons of fun, Nick’s golden years featured a slew of shows, personalities, and moments that are ingrained in the memories of millions ...

WhatCulture features SLIMED! written by Mathew Klickstein

WhatCulture

I can't remember how I stumbled upon his project, but I can say that I'm glad I did as every bit of knowledge he's share with myself is priceless ...

Huffington Post features SLIMED! written by Mathew Klickstein

Huffington Post

Written by Mathew Klickstein with a foreword by “Double Dare” and “What Would You Do?” host Marc Summers, “SLIMED!” digs deep into the depths of Nickelodeon’s “golden age” with interviews and fun facts ...

Walden Ponders features SLIMED! written by Mathew Klickstein

Walden Ponders

Mathew, a kindred nostalgic Nickelodeon fan, has compiled an oral history featuring over 200 interviews from the men and women who imagined a kids-only domain of rule-breaking freedom, mess, fun, and slime, and who unarguably gave us some of the best memories of our childhoods ...

Old School Lane features SLIMED! written by Mathew Klickstein

Old School Lane

In this episode, Patricia and Kevin interview the author of the upcoming book SLIMED! An Oral History of Nickelodeon's Golden Age Mathew Klickstein ...

Uproxx features SLIMED! written by Mathew Klickstein

Uproxx

Fortunately, these childhood shows hold up as an adult, and Klickstein believes that they’re important, too. ...

Thrillist features SLIMED! written by Mathew Klickstein

Thrillist

You saw this with MTV. You saw this with SNL. You saw this with other artistic or musical movements, like punk. It’s the inevitable cycle where there are young people working kind of under the radar, putting something out there that they’re frustrated isn’t out there already ...

Little Village Magazine features SLIMED! written by Mathew Klickstein

Little Village Magazine

While every generation nostalgically believes they had the best music, movies or television (and there are more than a few people looking through rose-colored glasses in this book), the stories in SLIMED! do capture a special period in television’s history ...

The DJ Bob Show features SLIMED! written by Mathew Klickstein

The DJ Bob Show

DJ Bob talks to Mathew Klickstein, Author of SLIMED: An Oral History Of Nickelodeon's Golden Age ...

Old School Lane features SLIMED! written by Mathew Klickstein

Old School Lane

Patricia interviews book authors and pop culture enthusiats Mathew Klickstein and Caseen Gaines discussing about how Doug, Rugrats, and The Ren & Stimpy Show influence pop culture...

Geek & Sundry features SLIMED! written by Mathew Klickstein

Geek & Sundry

The definitive book on 90's Nickelodeon television ...

WGXC features SLIMED! written by Mathew Klickstein

WGXC

The May episode of The Work Show was recorded while driving around Columbia and Greene counties with itinerant author and social critic Mathew Klickstein ...

Book Q & A with Deborah Kalb features SLIMED! written by Mathew Klickstein

Book Q & A with Deborah Kalb

I wrote an oral history about Nickelodeon's "Golden Age" because no one else had told the story in full before ...

Mental Floss features SLIMED! written by Mathew Klickstein

Mental Floss

According to Mathew Klickstein’s book, Slimed! An Oral History of Nickelodeon’s Golden Age, one adult employee tried it out and got stuck. “Wouldn’t surprise me,”Taylor says. “It was meant for 80-pound kids.” ...

Do You Remember? features SLIMED! written by Mathew Klickstein

Do You Remember?

Clarissa wasn’t really a tomboy and she wasn’t really the weird girl. She was always just herself, she explained in...

Chicken Scratch Comedy features SLIMED! written by Mathew Klickstein

Chicken Scratch Comedy

Last week I had a chance to indulge some of my adolescent TV love when I talked to the author of Slimed! An Oral History Nickelodeon’s Golden Age, which looks at Nick’s mostly live-action programming from the 1990s ...

The Gazette features SLIMED! written by Mathew Klickstein

The Gazette

Klickstein was candid about the bittersweet nature of nostalgia, even for Millennials hoping to recall the days of things as silly as Stick Stickly and slime...

TV Madness features SLIMED! written by Mathew Klickstein

TV Madness

In time for the 35th anniversary of Nickelodeon, podcast host Mekeisha Madden Toby talks to writer and historian Mathew Klickstein ...

People Magazine features SLIMED! written by Mathew Klickstein

People Magazine

15 Things You Didn't Know About These Groundbreaking Series ...

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